Objective
- Increase awareness for the newly improved Sunlight detergent.
- Engage and build real connection with users to grow loyalty.
Execution
Interstitial banners were placed on top mobile sites which cut across
entertainment blogs, News sites, Social & Events Life style sites, Fashion
sites and Health sites.
Result

Impressions: 21,863,132

Clicks: 199,347

CTR: 0.91%