The Challenge

Johnnie Walker launched a digital video campaign tagged #JJW, looking back at the Johnnie and Jazz music event held in Abuja.
They needed to drive post-event engagement among Abuja customers.

Our Solution

  • Native and Video ads were deployed to re-target Abuja-based audiences from previous Johnnie Walker campaigns on music
    related mobile sites & apps.
  • Performance was optimized in real-time by adjusting geotargeting, time targeting and native ad


1,000,000+ unique reached.

88% VTR.