The Challenge Johnnie Walker launched a digital video campaign tagged #JJW, looking back at the Johnnie and Jazz music event held in Abuja. They needed to drive post-event engagement among Abuja customers. Our Solution Native and Video ads were deployed to re-target Abuja-based audiences from previous Johnnie Walker campaigns on music related mobile sites & apps. Performance was optimized in real-time by adjusting geotargeting, time targeting and native ad Results 1,000,000+ unique reached. 88% VTR.