Objective
Drive awareness & consumer engagement with Closeup’s Valentine’s day package.
Execution
- Banners and videos were deployed across Twinpine channels targeting 18 – 24 year olds.
- Retargeting was also used to re-engage users who had clicked on the ad or watched the video but were yet to participate in the Cupid promo.
Result

Clicks: 221,646

CTR: 0.98%

Unique Views: 75,752 unique views

View rate: 4.62%