Objective
- Increase awareness for Close-up in the mobile space.
- Engage and build real connection with young audiences to grow loyalty and advocacy.
- Inspire Closeup’s young audiences to get closer by giving them the confidence to express themselves on Valentine’s Day.
Execution
300×250 and 320×50 banners were placed on entertainment blogs, News sites, Social & Events Life style sites, Health sites.
Results

Impressions: 19,463,832

Clicks: 221,646

CTR of 1.1%