Prediction Engine

This is a process that uses data mining techniques and probability to forecast outcomes. Predictive modelling is heavily used in online advertising and marketing. It uses historical data from diverse sources to determine what kinds of products and/or services users might be interested in.
The Click Through Rate (CTR) Optimization Model for any piece of marketing activities is the number of clicks that it generated as a percentage of the number impressions that were served. Achieving a high CTR is essential to the success of a digital campaign, it measures the interest level of users.
Our Look-alike Modeling process identifies people who look and act just like your target audiences. This tool analyzes your seed audience, identifies some key characteristics and finds users who are similar to your target.


Look-Alike Audiences
We build audiences that are similar to your best performing customers and activate across our marketing channels.

Probability Scoring
With probability scoring we help you identify those audiences that are most likely to convert or take desired action towards a business objective.


Better Results
Look-alike modelling results in double or even triple the results of standard targeting.

Unlock Untapped Audiences
By finding audiences that a brand is otherwise be unable to identify, our look-alike models are a key asset for finding suitable customers for acquisition.