Business Overview
Terragon is Africa’s fastest-growing enterprise marketing technology company. We aggregate and enrich difficult-to-source consumer data, generating measurable outcomes for telco’s, banks, and larger brands. Terragon uses its on-demand marketing cloud platform, attribution software, and deep analytics capability to enable thoughtful, targeted omni-channel access to 100m+ mobile-first African consumers.
Purpose
In a continent of about 1.2bn people across a landscape that may be larger than all other continents put together, it is often quite difficult to identify and reach people in Africa. Our goal is to use data and technology to simplify this process of connecting brands to the African consumers through innovation on the smart devices.
Outlook
Passionate about exploring the possibilities of aggregating media channels on mobile, we set off a few years ago, on a mission to transform the medium and manner through which companies reach their customers across Africa as well as harness the power of the smarter mobile device to reach Africans across the continent. Today, we have sharpened our focus by means of innovation using data and paying attention to the local realities within African markets.